Quality Body Jewelry & More
We have been in Downtown Redlands for over 20 years and carry only the best in Body Jewelry and Novelty products. Visit us locally in Redlands, CA, and Moreno Valley, CA. Or you can visit us online at HaikuPOP.com
Our Story
Welcome to Sterling & Co.
With over 20 years experience we strive to bring in the best Jewelry and Body Jewelry fashions made from top of the line materials made safe for your body. We also carry trendy novelty items and apparels for Professional Sports, Manga Anime, Disney, Marvel, DC Universe, and more.

Clothing & Apparel
Fashionable clothing, Bags, and other apparel “we keep it fresh” and trendy. Carrying top brands such as Loungefly, Halftone, Disney, Marvel, DC, and more. Striving to keep up with new products.
Sports Novelty
Pro Sports novelty items from favorite local and popular NFL, MLB, NHL, and NBA teams. We carry an array of apparel and home décor with licensed branded logos and more. Find unique gifts for yourself or others within our array of items.
Body Jewelry
Top-quality body jewelry specifically made to reduce skin rejection. All are made with Silver, Gold, or .316 surgical steel. Top trends and fashions made by super artistic designers.
Testimonials
What our customers say about us

“Will not shop anywhere else for Body Jewelry”
“I never have any skin problems with the jewelry at Sterling Company.”
– Alice

“Easy place to get gifts for Friends”
“During Christmas, I was able to get all of my friend’s gifts from here, all at one shop! They have something for everyone!”
– Stephanie

“ Loungefly Bags here”
“My wife is obsessed with Loungefly Disney purses, luckily they have them here I hate buying them Online where we can not see if they are real or fake.”
– Jordan

“The Staff is helpful and friendly”
“The staff always helps me figure out what size I need for my piercings as well as lets me know what is new. They take the time for me. “
– Lizzy
Hours of Operation
MON – FRI
10:00am – 8:00pm
SAT & SUN
10:00am – 8:00pm
News, Events, and Blog
Celebrating Tradition: 12th Annual Redlands Oktoberfest Awaits! 2023
Nestled in the heart of Southern California, Redlands is a city rich in history, culture, and community spirit. Come October, there's no event that embodies this spirit more vibrantly than the Redlands Oktoberfest. This year, the joyous event returns for its 12th...
Surfing State Street and BBQ – Friday, June 14th, 2013
The Surfin’ State Street and Barbeque will be on June 14th between 5 pm to 8 pm in downtown Redlands between Orange and Ninth Street. This fantastic downtown Redlands event will feature The Tornadoes, a classic car cruise, BBQ, Hanger 24 brew, and a state street...
Redlands Farmers Market on Saturdays
Tucked away at the intersection of 5th Street and Redlands Blvd, the Redlands Farmers Market in Downtown Redlands is a gem waiting to be discovered. Despite its longevity, this charming spot remains one of Redlands' best-kept secrets. That's why we, at Sterling and...